Moving Toward Possible IPO Bloomberg

Siano, whose chips let gadgets receive digital tv signals,has had conversations with bankers and is weighing a U.S. filingnext year or in 2013, Chief Executive Officer Alon Ironi said inan interview. The company hasn’t set a date for the move, andthe timing may depend on how quickly digital mobile TV takes offwith Americans, he said. Siano, the largest provider of digital mobile-TV receiverchips in ’s failed Flo TV service. “We need to see the creation of a positive perception ofthe mobile-TV market in the eyes of the financial community,”Ironi said. “It’s almost a condition for going public. Rightnow, if you talk to an average analyst, all they know aboutmobile TV is it failed.” The global market for mobile-TV receiver chips may reach159.