Possible IPO Businessweek

Siano, whose chips let gadgets receive digital tv signals, has had conversations with bankers and is weighing a U.S. filing next year or in 2013, Chief Executive Officer Alon Ironi said in an interview. The company hasn’t set a date for the move, and the timing may depend on how quickly digital mobile TV takes off with Americans, he said.Siano, the largest provider of digital mobile-TV receiver chips in China and Latin America, is preparing to make inroads in the U.S. in 2012. The effort will get a boost from broadcasters, which are planning to introduce a service that lets consumers watch shows on phones and tablets, as well as in cars. Siano aims to overcome a dim perception of the technology in the U.S., hurt by Qualcomm Inc.’s failed Flo TV service.